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Nothing Pale about Coopers
Pale Ale Sales
February 2008
The growth of boutique or mico - brewery beer sales over the past couple of
years has been extraordinary.
Australian Bureau of Statistics revealed that last year the amount of beer
brewed from mirco, boutique and home brew totaled in excess of 40 million litres
for the twelve month period which totaled only 5% of the total beer market.
Some larger operators have indicated that last calandar year and in particular
in the last quarter they have sold more Coopers Pale, Coopers Sparkling and
Coopers Light on tap than the combined sales of Lion Nathan and Fosters Group
products.
This trend also supports why multi - national companies such as Coca-Cola have
recently purchased the Blue Tongue Beer Company based in Newcastle.
Bligh Williams
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