Despite some glossy marketing
material by global real estate agencies who consider themselves
as experts in the hotel industry, the market has firmed
dramatically over the past two months, with a number of larger
institutional and group buyers adding between 1% and 2% to the
yields they are prepared to pay for hotels.
Do not sell yourself short by
believing the "glossy bulldust" if it is the only thing standing
in the way of you accepting a "excellent offer" instead of an
"extra-ordinary expectations" because as you wait for the
extra-ordinary the promoters of the extra-ordinary may also
dissipate along with your excellent offer, with the only loser
being your pocket.
Bligh Williams